X.I. Media Lab Business Tone

“Tone of voice reflects your brand personality, helps you connect with your audience, and make you different from the rest”

Why does your company need a Tone of Voice?

• 65% builds connection of customers say that they’re emotionally connected to a brand that makes them feel like the company cares about them 

• 64% builds trust of customers cited that shared values is the primary reason to trust a company, among those who said they have a brand relationship 

• 23% it increases your company’s revenue, when a brand is always presented consistently 

• 80% it creates a memorable image of your brand, perception of your brand’s is not just based on that language used - key colors improve brand recognition

No matter what position is occupied the vital point here is that a person or a team is going to define their brand tone of voice should have:

• Analytical skills: to conduct audience research 

• In-depth knowledge of your brand culture: to define your values

• Writing skills: To determine how to express your brand personality 

• A will to change: unify the way your company uses language

Research who your audience is 

-Discover their gender, age, interests, education, job title ( buyer persona)

-Identify the generation you communicate with

-Discover what they are reading

Define your core values 

Create a Mission Statement 

XI Media About Us:

We are a research and development company 

“XI Media is active in research and development (R&D) of advanced technologies such as Artificial Intelligence (AI), Augmented Reality (AR), cryptocurrency, web and Mobile Applications, etc. XI Media also provides a variety of research based services and solutions to its clients, to enable them to compete in today’s market. We are committed to assess each client’s unique strength and needs, develop compatible solutions, effectively implement and deliver the changes, and monitor the progress. 

Our philosophy is to provide customized solutions to our clients that will enable them to continue benefiting from our solutions and services. XI Media is focused on not only development of advanced technologies, but also provides services that are important for the long term benefit of our clients.

The team at XI Media is following the evidence-based research to ensure the effectiveness of each service and solution. We are committed to provide the optimum solution to our clients.”